2026 hotel trends

The pace of change in hotels is accelerating. In 2026, expect brands to go further and faster, finding new ways to generate revenue and stand out in an increasingly competitive landscape. Social media will continue to push hotels to think differently about their spaces, using unique experiences and bold concepts to capture attention and drive engagement.

From AI travel planning and luxury turning to the seas, to communal events and branded retail, hotels will be at the forefront of innovation and defining a new era of experiential dining, travel and experiences.